Italy, early 50s; the country after a first phase of reconstruction is in full excitement, it is experiencing strong economic and technological growth. These are the years of the economic boom, of the Italian miracle, where everything seems possible. In this positive atmosphere of rebirth and renewal, a young and resourceful Giuliano Bassini decides to realize his dream. This is the story of a great man and how EL CAMPERO has become a famous historical brand.
Giuliano dynamic and bold moves to Switzerland with the idea of earning a little money and returning to Italy; he juggles many jobs until he introduces in an artisan shop and it is here where he discovers love for leather goods art. Patient and careful observe the skillful hands of the master, he developed a passion for the profession, learns and holds the secrets of the leather. It is not enough for a smart and energetic boy like Giuliano to be good; we must go further. It was born in him the desire to create its own line of products to emerge for the high quality of the raw material: the vegetable leather. He began to make the first rudimentary models of small leather goods accessories, specializing mainly in belts and bags. Giuliano refined his skills and aware of his talent wants to venture into a more difficult challenge, to design and produce workwear and leather boots, from the excellent manufacture, destined to the world of horse riding and hunting.